Views are useful, but they are only one part of the story. Different campaign goals require different signals.
Watch time
Retention helps reveal whether the opening and pacing are working.
Engagement
Saves, shares and comments can indicate whether the content feels useful or relatable.
Click-through rate
For direct-response campaigns, CTR can show whether the creative creates enough intent to continue the journey.
Cost per result
When UGC is used in paid media, the final business metric matters more than vanity numbers alone.
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Make the idea work for your brand.
Plan a project ↗Use these notes as a starting point, then shape the creative around your audience, product and campaign goal.