Sundays Co.

Soft editorial lifestyle assets for a seasonal launch with premium creator energy.

Campaign challenge

The brand needed content that felt native to social feeds while still communicating a clear product benefit. The creative direction avoided overly polished commercial language and instead focused on natural creator storytelling.

Creative direction

Editorial lifestyle scenes balanced with authentic creator moments. The first seconds were designed to create curiosity, while the middle of each video delivered proof and the final frame gave the viewer a simple next step.

Deliverables

• 8 videos + 15 photos
• Multiple opening hooks for testing
• Raw footage for paid media
• Platform-ready exports
• Usage-ready files organized by concept

Outcome

2.4x ROAS The campaign created a repeatable content system that could be adapted into organic posts, paid ads and retargeting creative.