UGC becomes much easier when both sides agree on expectations before production.
1. No clear objective
If everyone wants a different outcome, the creative becomes unfocused.
2. Too many mandatory lines
A script packed with claims can sound unnatural and slow the video down.
3. Vague deliverables
Define quantity, length, formats, revisions and usage before production.
4. No hook testing
One opening is rarely enough for performance-focused creative.
5. Treating UGC like a TV commercial
The best creator content understands the platform and lets the viewer feel like they discovered the video naturally.
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Make the idea work for your brand.
Plan a project ↗Use these notes as a starting point, then shape the creative around your audience, product and campaign goal.