Daily Bloom

Recipe-style UGC designed to make a wellness product feel delicious and approachable.

Campaign challenge

The brand needed content that felt native to social feeds while still communicating a clear product benefit. The creative direction avoided overly polished commercial language and instead focused on natural creator storytelling.

Creative direction

Recipe-first concepts with quick cuts and natural product integration. The first seconds were designed to create curiosity, while the middle of each video delivered proof and the final frame gave the viewer a simple next step.

Deliverables

• 5 recipe videos
• Multiple opening hooks for testing
• Raw footage for paid media
• Platform-ready exports
• Usage-ready files organized by concept

Outcome

11.6% engagement The campaign created a repeatable content system that could be adapted into organic posts, paid ads and retargeting creative.