{"id":18,"date":"2026-10-12T09:02:36","date_gmt":"2026-10-12T09:02:36","guid":{"rendered":"https:\/\/vabo.muhammadaman.com\/portfolio\/mellow-studio\/"},"modified":"2026-10-12T09:02:36","modified_gmt":"2026-10-12T09:02:36","slug":"mellow-studio","status":"publish","type":"ugc_project","link":"https:\/\/vabo.muhammadaman.com\/portfolio\/mellow-studio\/","title":{"rendered":"Mellow Studio"},"content":{"rendered":"<p>A cozy lifestyle try-on campaign built around hooks, close-ups and creator storytelling.<\/p>\n<h2>Campaign challenge<\/h2>\n<p>The brand needed content that felt native to social feeds while still communicating a clear product benefit. The creative direction avoided overly polished commercial language and instead focused on natural creator storytelling.<\/p>\n<h2>Creative direction<\/h2>\n<p>Fast outfit changes, tactile close-ups and creator voiceover. The first seconds were designed to create curiosity, while the middle of each video delivered proof and the final frame gave the viewer a simple next step.<\/p>\n<h2>Deliverables<\/h2>\n<ul>\n<li>6 videos + 12 photos<\/li>\n<li>Multiple opening hooks for testing<\/li>\n<li>Raw footage for paid media<\/li>\n<li>Platform-ready exports<\/li>\n<li>Usage-ready files organized by concept<\/li>\n<\/ul>\n<h2>Outcome<\/h2>\n<p>1.9M organic views The campaign created a repeatable content system that could be adapted into organic posts, paid ads and retargeting creative.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A cozy lifestyle try-on campaign built around hooks, close-ups and creator storytelling.<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","project_category":[10],"class_list":["post-18","ugc_project","type-ugc_project","status-publish","hentry","project_category-fashion-lifestyle"],"_links":{"self":[{"href":"https:\/\/vabo.muhammadaman.com\/wp-json\/wp\/v2\/ugc_project\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vabo.muhammadaman.com\/wp-json\/wp\/v2\/ugc_project"}],"about":[{"href":"https:\/\/vabo.muhammadaman.com\/wp-json\/wp\/v2\/types\/ugc_project"}],"version-history":[{"count":0,"href":"https:\/\/vabo.muhammadaman.com\/wp-json\/wp\/v2\/ugc_project\/18\/revisions"}],"wp:attachment":[{"href":"https:\/\/vabo.muhammadaman.com\/wp-json\/wp\/v2\/media?parent=18"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/vabo.muhammadaman.com\/wp-json\/wp\/v2\/project_category?post=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}