{"id":22,"date":"2026-10-12T06:59:44","date_gmt":"2026-10-12T06:59:44","guid":{"rendered":"https:\/\/vabo.muhammadaman.com\/?ugc_project=luna-skin"},"modified":"2026-10-12T06:59:44","modified_gmt":"2026-10-12T06:59:44","slug":"luna-skin","status":"publish","type":"ugc_project","link":"https:\/\/vabo.muhammadaman.com\/?ugc_project=luna-skin","title":{"rendered":"Luna Skin"},"content":{"rendered":"<p>Problem-solution storytelling for a skincare launch balancing authenticity with polished visuals.<\/p>\n<h2>Campaign challenge<\/h2>\n<p>The brand needed content that felt native to social feeds while still communicating a clear product benefit. The creative direction avoided overly polished commercial language and instead focused on natural creator storytelling.<\/p>\n<h2>Creative direction<\/h2>\n<p>Multiple hooks built for paid testing and retargeting. The first seconds were designed to create curiosity, while the middle of each video delivered proof and the final frame gave the viewer a simple next step.<\/p>\n<h2>Deliverables<\/h2>\n<ul>\n<li>5 videos + raw clips<\/li>\n<li>Multiple opening hooks for testing<\/li>\n<li>Raw footage for paid media<\/li>\n<li>Platform-ready exports<\/li>\n<li>Usage-ready files organized by concept<\/li>\n<\/ul>\n<h2>Outcome<\/h2>\n<p>42% lower CPA The campaign created a repeatable content system that could be adapted into organic posts, paid ads and retargeting creative.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Problem-solution storytelling for a skincare launch balancing authenticity with polished visuals.<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","project_category":[9],"class_list":["post-22","ugc_project","type-ugc_project","status-publish","hentry","project_category-beauty-skincare"],"_links":{"self":[{"href":"https:\/\/vabo.muhammadaman.com\/index.php?rest_route=\/wp\/v2\/ugc_project\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vabo.muhammadaman.com\/index.php?rest_route=\/wp\/v2\/ugc_project"}],"about":[{"href":"https:\/\/vabo.muhammadaman.com\/index.php?rest_route=\/wp\/v2\/types\/ugc_project"}],"version-history":[{"count":0,"href":"https:\/\/vabo.muhammadaman.com\/index.php?rest_route=\/wp\/v2\/ugc_project\/22\/revisions"}],"wp:attachment":[{"href":"https:\/\/vabo.muhammadaman.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/vabo.muhammadaman.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_category&post=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}